Friday, August 31, 2007

Literacy Campaign


EUREKA!!!! I finally get why this happens! We teach our kids to do it as part of their summer reading program. Maybe it's an intimidation thing. Maybe an uppercase "I" in and around those other uppercase letters would scare little kids.

Arrgh.

Thursday, August 30, 2007

Exercising Bad Capitalization


You could argue that this health club owner is just exercising a God-given right to bad capitalization. But we're not here to be nice, now are we? There are several letters here that are the wrong case (lowercase, because most are upper), but this has examples of my two faves: The "L" in "ClASS" and the "I" in "PriZES".

Certainly not an example of fitness in signmaking....

Tuesday, August 21, 2007

Exotic Meat

This one is a little hard to figure. Why only one lowercase "i"? But then I've never tasted lion before, so I decided to check it out anyway.

Tasted like chicken. Go figure.

Where to Begin....

I can vouch for the food at Chet's, but...

FR NT? If you guessed "FRONT", you lose. It means "Friday Night". And Chet clearly broke a sweat on those lowercase "i"s. I'm thinking hand drawn AND hand cut.

Clean Shirts "r" Us




Here's a garden-variety example of the affliction. The part that leaves me in stunned amazement is that these bad "i"s are obviously hand made. The owner the sign must look down at their lettering kit and mumble: "Those idiots. They didn't put any "i"s in here. Guess I'll just make one."

It follows that the thing that comes between the "H" and the "K" is a lOWERCASE L in their minds.

I'm still a little curious about the actual manufacture of the dotted "i" though. Do you use scissors? Tape? Do you have to go to the store for clear cellophane?