You could argue that this health club owner is just exercising a God-given right to bad capitalization. But we're not here to be nice, now are we? There are several letters here that are the wrong case (lowercase, because most are upper), but this has examples of my two faves: The "L" in "ClASS" and the "I" in "PriZES".
Certainly not an example of fitness in signmaking....
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